How can I analyze documents automatically?

How can I automatically analyze sentiments?

Use the sentiment analysis tool to automatically identify participants' positive, neutral, and negative tones

Understanding people’s reactions and evaluations is a common goal in research, and this is why analysing the positive, negative, and neutral sentiments expressed in data can be so valuable. In this article, we show how you can take advantage of sentiment analysis in ATLAS.ti Web.

How to conduct automatic sentiment analysis:

  1. Create the codes you want to use for sentiment analysis (e.g., “Sentiment: Positive”, “Sentiment: Negative”, and “Sentiment: Negative”). You can also choose a colour for each code and write a comment on each code (e.g., to indicate that these codes are for the automatic coding of sentiments

  1. Open a document
  2. Click on Tools and then click on "Sentiment Analysis"

  1. Select whether you want to search in sentences or paragraph

  1. Select which code you want to associate with each positive, negative, and/or neutral sentiment found

  1. Click on “Code Results"

Now, you can see the codings on the right-hand side of your document. We recommend revising the codings and making any corrections that may need to be done. Artificial intelligence techniques have been developed for big data analysis. The data corpora usually handled by ATLAS.ti are considerably smaller. Thus, you cannot expect all results to be perfect. Reviewing the results will be a necessary component of the analysis process when using these tools. When working with the tools, you will see that the tools will add another level to your analysis. You find things that you simply do not see when coding the data manually or would have not considered to code. We, at ATLAS.ti, consider manual and automatic coding to be complementary; each enhancing your analysis in a unique way.

You can easily adjust the automatically created codings to delete irrelevant quotations, change the associated code, add more codes, and write comments on quotations. To delete a quotation, simply click on the quotation in the margin area, then click on the trash icon. To edit any codings, click on the quotation from the margin area, and you can then add or remove any codes you wish.

The sentiment analysis tool in ATLAS.ti Web opens up exciting possibilities for quickly and easily examining the tone being expressed by participants. With one click, ATLAS.ti Web will automatically code the data, and you can then focus on refining the analysis, querying the codings using the different report options, and writing your reflections and insights in memos. Analysing sentiments can provide key insights for understanding how people react to or feel about something, and this can be applied in numerous kinds of studies, such as examining how customers evaluate a product or service, how participants feel about a particular experience or phenomenon, or what kind of tone leaders use when communicating messages to others. The possibilities are endless, and we hope that the sentiment analysis tool helps give you a further level of understanding of your participants’ tones and emotions.